An important aspect of business efficiency is the cycle time which is the total time that it takes to complete a recurring task that usually important to the business's output. An example in e-commerce field would be the total time spent by receiving an order from customer preparing invoices or receipts, preparing product, delivering process and transaction. Task may be repeated thousands or millions of times.

E-commerce brings organization and customers more closely. It benefits organizations via expanding the marketplace, creating a cost savings, improving business process and promoting interactivity. It also benefits society by improving the standard of living and delivering of public services.

The most important perspective employees’ empowerment in e-commerce is the ability to make decision for customers. Employees are able to improve employees’ empowerment by giving more flexibility to access information such as internet, intranet, EDI and other access to global regulations and latest information. The employees will have sufficient alertness of the complaints and are able to handle the complaints immediately and efficiently. Therefore, employees will have no problem convincing customers to stay with the services provided.

E-commerce also can facilitate customer support because it provides unlimited shopping hours for customers to place their order as it is run on a 24 hours basis. E-commerce facilitates customer support by providing a wide range of technological solutions and communication opportunities. The core of customer service is retaining customers through satisfying their needs. By enabling customers to find detailed information online, customer service can be greatly improved. The objective in customer service is satisfying their needs for example managing customer’s feedback, complaints, and recommendation is necessary in enhancing customers support.