A shift is taking place in corporate communications, which to alter marketing strategies well into the future. Marketing has always been about equalizing company interest with customer interest, but now it is becoming more about opening dialogue and building trust. Blogs, the daily journal format by the nature of medium that have moved beyond individual ranting and into the corporate world, enhancing typical marketing techniques by allowing companies to talk to their customers directly and to listen to what customers are saying.
Blogs are now considered to be an essential component of any company’s marketing, communications, and PR strategy. When properly executed corporate blogs can become the voice of the company, giving the company a vehicle with which to generate an open line of communication with their customers and their employees that build trust and loyalty organically. Corporate blogs create a chain reaction, or viral effect, that cannot be duplicated with any other medium or strategy. The key is to produce well written ethical corporate blog content whether it is important information, new ideas, new products, or assist in a way that engages and stimulates, while providing value to their viewers.
Companies can use blogging to indirectly fine-tune their marketing messages via social interactions. Blogging enables faster feedback and a more strategic understanding of where the market is heading, as companies may be using the wrong language or addressing the wrong viewers with other customer communication avenues. From a competitive viewpoint, blogging demonstrates to customers that a company concerns about its products and customers. Many companies are using blogs for customer and peer support as well, keeping customers up to speed on products and road maps. Employing a corporate blogging strategy allows the company to address people’s comments and concern in a personal and meaningful way.
Blogs are now considered to be an essential component of any company’s marketing, communications, and PR strategy. When properly executed corporate blogs can become the voice of the company, giving the company a vehicle with which to generate an open line of communication with their customers and their employees that build trust and loyalty organically. Corporate blogs create a chain reaction, or viral effect, that cannot be duplicated with any other medium or strategy. The key is to produce well written ethical corporate blog content whether it is important information, new ideas, new products, or assist in a way that engages and stimulates, while providing value to their viewers.
Companies can use blogging to indirectly fine-tune their marketing messages via social interactions. Blogging enables faster feedback and a more strategic understanding of where the market is heading, as companies may be using the wrong language or addressing the wrong viewers with other customer communication avenues. From a competitive viewpoint, blogging demonstrates to customers that a company concerns about its products and customers. Many companies are using blogs for customer and peer support as well, keeping customers up to speed on products and road maps. Employing a corporate blogging strategy allows the company to address people’s comments and concern in a personal and meaningful way.
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